Tuesday, February 27, 2007

I know, I know, I haven't blogged for over a month, but I will be better from now on because I am in the process of writing up the findings, so I thought I will add whatever I have written for the day here:

So:

Age: Sampling across the board from 18 to 73.
Dividing the sample into UK and US, there were more young UK bloggers and more old US bloggers.
40% of UK respondents were under 30, in comparison with US respondents where the figure was 26%. 4% of UK respondents were over 56, with the US figure being 18%. This shows that, for this random sampling, there were more older US bloggers and more younger UK bloggers. Is blogging more attractive to younger people in the UK, more associated with youth culture? More accepted as part of the general culture in the US? Need to check blogging rates from Pew Internet survey.
More UK respondents had started to blog relatively recently – could be related to the more recent arrival of the blogging phenomenon in the UK, second wave of blogging.

Educational attainment
Differences between the two countries: US respondents seem to have higher educational attainment, 47% having a bachelors degree compared to 32% of the UK respondents and 35% having a postgraduate degree in comparison to 18% of UK respondents. 28% of the UK respondents reported that their highest level of educational attainment was as a school leaver compared to only 10% of US respondents. To a certain extent, this is probably linked to the youth of the UK respondents, although it should be noted that 11 UK respondents were currently undertaking education compared to 13 US respondents. Previous studies into the blogosphere have characterised bloggers as usually educated to graduate level or beyond, however, these studies were based in the US and investigated the first wave of bloggers. Some of these studies even focused on university bloggers through their selection of survey participants. It may be, therefore, that the second wave of blogging outside the US is attracting a different type of person to the blogosphere.

Employment
105 out of 120 of respondents were employed, with many of those not employed being either retired or looking after dependents in the home. The number of those employed part time was evenly split across the two countries. However the number of women working part time was much greater than the number of men in part-time employment: 40% (21 out of 52 women who stated that they were employed) in comparison to 11% of all employed men (6 out of 53). As will be seen later, this may be related to the high number of women who were attempting to gain financial reward from their blogging.

Any comments, as ever, gratefully received!

4 Comments:

Anonymous Anonymous said...

Thank you for sharing more of your results - it's interesting to chew it over and think about the trends in blogging. I definitely wonder how your results would look different if you had the time and means to work with a much larger sampling. It's great to read your work on this project.

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