Monday, March 05, 2007

Analysis of blogrolls

55% of US female respondents had 10 or less blogs in their blogroll. 6 of these respondents (21%) had no blogroll at all.
33% of US male respondents had 10 or less blogs in their blogroll. Again, 6 of these respondents had no evident blogroll at all. There were examples of US male respondents with very long blogrolls – two had blogrolls containing 206 and 425 blogs, although at least a quarter of the longest blogroll had links which did not work. In addition, many of these excessively long blogrolls appear to have taken a large amount of their content from an extant list, for example the Methodist blogroll, and therefore their blogrolls do not reflect personal selection but rather an interest in or commitment to a particular group of bloggers. The Methodist blogroll, for example, invites readers to add their own blog to the list, thus encouraging a lengthy blogroll.
Again, 6 of the UK female respondents had no blog roll at all. 52% of respondents had 10 or less blogs and 84% (26 respondents) had 25 or less blogs in their blogroll. One respondent was a member of another self-nomination blogroll – ‘Women who blog’ – and this blogroll is particularly long (110 blogs), all of the members are female, but again with a high number of failed links or abandoned blogs (30).
8 of the UK male respondents had no blog roll at all. 55% of respondents had 10 or less blogs and 76% had 25 or less blogs in their blogroll.

What sort of bloggers have the very long blogrolls? Analysis of all bloggers whose blogrolls were over 100 blogs in length:
UK male blogger, Methodist minister. Mostly blogs about Methodism, Christianity. Was using links from a self-nomination blogroll.
UK male blogger, interested in mental health issues and therefore a lot of links relating to mental health. Also a lot relating to politics and culture.
UK women, all links entirely taken from the Women who blog self-nomination blogroll.
Another UK male blogger, minister, with a lot of Methodist and Christian blogs. Again, using a self-nomination Methodist blogroll. Also links to blog aggregators.
US female blogger with an interest in a particular state has a list of bloggers who are based in that state.
US male blogger with an interest in birdwatching has a long blogroll of birding bloggers. He has actually set out to produce the definitive list of birding blogs. He also analysese his blogroll and has made several postings about it.
Another US male blogger who is a minister. His blogroll was divided into two sections. The first, and shorter, section was called ‘Daily reads’. The second was the Blogroll of Reformed Bloggers, and again seems to be a self-nomination blogroll.
Another US male blogger with a long blogroll was interested in Christianity. Although not a minister, he had worked as a member of an evangelistic gaming ministry online. Most of the blogs in his blogroll were religious in nature.
It therefore seems that the longer blogrolls can be associated with a particular interest or hobby. Several of the male bloggers were ministers or in other ways connected to Christianity. They in particular are likely to offer their readers access to self-nomination blogs related to a particular religious group. It should be noted that such self-nomination blogs are long and not always updated regularly. Many of the links were out of date, abandoned or lost.

Blogroll analysis relating to gender
US male bloggers: of the 24 US males who had blogrolls, 5 blogrolls had no links to female bloggers at all. In all, 17 US male blogrolls had less than 20% of their links to female bloggers. 2 blogrolls had over 50% of their links to female bloggers but no blogroll had more than 80% of their links to female bloggers.
US female bloggers: of the 22 US females who had blogrolls, a surprising 5 had no links to female bloggers at all. 2 had 100% of their links to female bloggers, ie no links to male bloggers. 11 had over 50% of their links to female bloggers.
UK male bloggers: of the 22 UK males who had blogrools, 7 blogrolls had no links to female bloggers at all. In all, 13 UK male bloggers had less than 20% of their links to female bloggers. 3 blogrolls had over 50% of their links to female bloggers, but no blogroll had more than 80% of their links to female bloggers.
UK female bloggers: of the 21 UK female bloggers who had blogrolls, a surprising 3 had no links to female bloggers at all. 2 had 100% of their links to female bloggers, ie no links to male bloggers. 11 had over 50% of their links to female bloggers.
Indicates that male bloggers are more likely to be linked to via the blogroll. Female bloggers are more even handed in their linking to male or female bloggers while male bloggers are more likely to link to male bloggers.

Willingness to link to blogs from foreign countries
US male bloggers: 17 bloggers had less than 20% of their blogroll linked to blogs from outside the US. 7 of these bloggers had no links to blogs from outside the US. The blogger with the most links to outside the US was actually a German living in the US who wrote a blog on International affairs and culture, primarily German. Only one blogger had more than 50% of links to blogs outside the US.
US female bloggers: 14 bloggers had less than 20% of their blogroll linked to blogs from outside the US. 8 of these bloggers had no links to blogs from outside the US. The blogger with the most links to outside the US was writing a blog about Jane Austen. Only 2 bloggers had more than 50% of their links to blogs outside the US.
UK male bloggers: 7 bloggers had less than 20% of their blogroll linked to blogs from outside the UK. 4 of these bloggers had no links to blogs from outside the UK. 9 bloggers had more than 50% of their blogroll linking to blogs outside the UK
UK female bloggers: 7 bloggers had less than 20% of their blogroll linked to blogs from outside the UK, of which 3 bloggers had no links to blogs from outside the UK. 5 bloggers had more than 50% of their blogroll linking to blogs outside the UK.
It is not that surprising that UK bloggers link more to blogs outside the UK since there ARE more blogs outside the UK. However, the limited amount of linking that the average US blogger does to blogs outside the US should be noted.

3 Comments:

Blogger John L. Trapp said...

Very interesting preliminary results. Once again, I seem to be outside the mainstream.

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